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Different Perspectives Inclusive Research Panel
Our panel of people in vulnerable circumstances...
Different Perspectives is our in-house consumer panel made up of more than 8,000 people who are currently facing vulnerable circumstances in their day-to-day lives. The panel is actively involved and gives us, and the organisations we collaborate with, a direct route to connect with audiences who are often harder to reach through standard research techniques.
Our team at DJS Research use a variety of approaches to recruit and research with people in vulnerable situations, and Different Perspectives is one of the key options available to the organisations we collaborate with.
We understand that vulnerability is complex and multi-layered. Our panel includes people experiencing a broad range of circumstances, including (but not limited to):
Economic hardship: As an example, poverty, unemployment, unmanageable debt or financial instability.
Health issues: Such as chronic illnesses, disabilities or mental health challenges.
Social factors: Including social isolation, lack of support networks, discrimination or experiences including family breakdown or domestic violence.
Educational barriers: For example low educational attainment, limited literacy or numeracy, or lack of access to education.
Environmental factors: Such as living in unsafe or unhealthy environments, or exposure to pollution or other environmental risks.
Clients will often have their own working definition of 'vulnerable circumstances'; equally, many people within these groups would not necessarily describe themselves as 'vulnerable'. This focus on the individual sits at the heart of Different Perspectives, which aims to provide considered, 360-degree insight from people whose views and experiences are often under-represented.
How can Different Perspectives support your research needs?
Our flexible in-house panels have been developed to deliver high-standard, thoughtful responses. Through Different Perspectives, we can:
Run quick polls to get a fast read on a topic.
Provide online surveys to gather robust, quantitative data.
We can also recruit participants from the panel into a variety of other approaches, including:
Telephone surveys.
Qualitative interviews or focus groups (by phone, online or face-to-face).
Journalling or diary tasks capturing longer-term or more detailed experiences.
This enables us to match the method to the topic, the sensitivity of the subject, and the needs of the people taking part.
Conducting research with respect and care – our people-first approach to online panels
Our panels are people-first; comprised of real people and we dedicate time to ensure they are handled and communicated to, with the care and respect every individual deserves. When it comes to those facing challenging circumstances, we are extremely mindful of any additional requirements they may have and the need to be even more sensitive when it comes to the approach to engagement and subject matter.
We consider the impact of our research end-to-end, making sure that:
Design research methodologies are both sensitive and appropriate to the audience.
Clear information and support sources are available throughout the research process.
Participation is made as straightforward as possible to encourage people to take part, on their own terms.
We recognise that panellists in Different Perspectives are often motivated by a desire to improve products, services and support for others in a similar situation, and we reflect that in how findings are reported and used. Our outputs are actionable and our Creative Services team can recommend and create tailored formats to ensure your insights are not simply understood but remembered by your stakeholders.
For more information on Different Perspectives Inclusive Research Panel talk to DJS Research Ltd