CATI Telephone Market Research Interviews

CATI Telephone Market Research Interviews

CATI is a widely used information-gathering method in market research, where trained interviewers conduct telephone surveys using specialist software to guide them through a pre-programmed questionnaire. The system includes features like skip logic, pre-coded answers, and real-time validation to ensure the collection of accurate, high-standard data.

We conduct CATI fieldwork interviewing both consumers and businesses using Forsta’s advanced CATI platform. This state-of-the-art system enables our research teams to collect robust telephone data efficiently, with full control over survey routing, project management and field supervision. Whether it’s a large-scale public opinion study or a customer satisfaction tracker, CATI ensures consistency and data integrity throughout.

Why use CATI and what are the advantages?

CATI remains one of the most effective tools for conducting structured telephone interviews, particularly when targeting hard-to-reach audiences or complex sample quotas. It still be a valuable part of the DJS Research toolkit for multiple reasons:

Real-time insights: Our CATI system allows researchers and clients to view responses live as they come in. This enables agile adjustments to fieldwork, improves response rates, and ensures better-informed making decisions throughout the project.

Multi-channel integration: CATI can be seamlessly combined with other methodologies, including online, face-to-face, or mobile research. We often use mixed mode approaches to give clients a holistic view of their data across multiple touchpoints.

Scalable for large-scale projects: Our CATI setup supports thousands of concurrent interviews, across multiple interviewers. Whether you need a nationally representative survey or a high-volume customer satisfaction project, we can deliver results quickly and reliably.

Centralised project management: With CATI, our project teams manage fieldwork from a single platform – streamlining scheduling, quota management, and interviewer coordination to ensure every project runs smoothly throughout the process.

Increased efficiency: There are multiple automated features – like number dialling, call scheduling, and respondent tracking, which helps our team focus on what matters: gathering high-standard insights. This reduces turnaround time and improves cost-efficiency for the organisations we collaborate with.

Live monitoring and supervision: Our supervisors monitor interviews as they happen or review recordings to ensure quality control. Interviewer performance data is also tracked throughout fieldwork, supporting coaching, accountability, and consistently high standards.

Our CATI operations are underpinned by our team of experienced interviewers, dedicated supervisors, and cutting-edge technology – delivering accurate, practical insights you can trust.

For more information on CATI Telephone Market Research Interviews talk to DJS Research Ltd