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Accompanied Shops/Intercepts Market Research
In our experience, one of the most effective ways of understanding a consumer�s buying behaviour, is to accompany them on a shopping trip � something we call "Accompanied Shops".Respondents are pre-recruited and invited to spend 45 minutes to an hour walking around a store, as if they were carrying out their routine shopping. A Senior Researcher accompanies them and conducts a depth interview as they tour the store. There is usually 15 minutes or so to spare at the end where the Researcher and respondent can sit down and discuss other topics from the topic guide (contains questions to be covered during the process). Alternatively, the time can be used to visit a competitor store and make comparisons between the two.
In our experience, one of the most effective ways of understanding a consumer�s buying behaviour, is to accompany them on a shopping trip � something we call "Accompanied Shops".Respondents are pre-recruited and invited to spend 45 minutes to an hour walking around a store, as if they were carrying out their routine shopping. A Senior Researcher accompanies them and conducts a depth interview as they tour the store. There is usually 15 minutes or so to spare at the end where the Researcher and respondent can sit down and discuss other topics from the topic guide (contains questions to be covered during the process). Alternatively, the time can be used to visit a competitor store and make comparisons between the two.
For more information on Accompanied Shops/Intercepts Market Research talk to DJS Research Ltd
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