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How does DJS Research manage qualitative vs quantitative studies?
They design bespoke studies: qualitative projects like focus groups or in-depth interviews explore consumer motivations, while quantitative surveys gather statistically-reliable data across larger samples. Both feed into actionable insights.
They design bespoke studies: qualitative projects like focus groups or in-depth interviews explore consumer motivations, while quantitative surveys gather statistically-reliable data across larger samples. Both feed into actionable insights.
For more information on How does DJS Research manage qualitative vs quantitative studies? talk to DJS Research Ltd
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