Which is the Perfect Font for Your Logo?

When it comes to designing the logo for your business, there’s a lot to consider. From graphics to colours to the all important font choice, these decisions can seriously impact the overall brand identity and peoples’ perception of your business. Typography can say a lot – aside from the actual words written in it – and choosing the right one should be one of the first steps to creating your perfect logo. Here are just some of the things to consider when selecting your font, and some handy tips for making sure you make the right choice. Number of Fonts Some logos are simple and stick to just one or two fonts, and we would recommend the same. Using multiple fonts can make a design look too busy and difficult to read; if you stick with a bold design, then you should make use of one or possibly two types of fonts to make the overall design clearer. Logos with multiple fonts are few and far between, and those who do employ them, do so sparingly, ensuring that the different fonts are clearly separate in the design, either by drastic colour differences or spaced apart. Keep your font choice simple; it’s hard enough picking that perfect font, without having to do it multiple times.

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