6. Web Analyitics

Marketing and business development are fundamentally about effective communication. The internet is a powerful, flexible and cost effective communication tool that opens doors for companies large and small. However one advantage of web marketing is the ability to monitor activities to identify what works and what doesn't. Web analytics is the key to this monitoring, and there are some great free tools out there to help you monitor your activities. BSA Marketing understand the power of data, and can work with you to ensure that you can measure and understand the performance of your marketing campaigns

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