Structured Approach To Winning New Business

Following Brilliant’s brand identity re-design for laboratory furniture specialists Marson, the brand rollout is complete and their direct mailing campaign is moving on apace… Marson's marketing strategy centres around their four key target market segments, supported by supplementary branding and literature for each, with the intention that a more focused approach will increase the number of high-quality business leads. Take a look at the Marson case study for more details. The family run business, based in Harlow, Essex, has four generations of experience in the design, manufacture and installation of laboratory furniture. Originally founded in Hackney in 1900, they are now in their second century of business.

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