Content Management in the Fast-Paced Digital Age

It is widely recognised that the internet is a medium which allows businesses to speak to large numbers of people; and as the population has become more tech savvy, the opportunities for sophisticated marketing communication have broadened considerably. However, this evolution of understanding brings its own new challenges: the constantly shifting landscape of the web means that internet users expect to be presented with up-to-date, relevant content. Now, more than ever, having the ability to manage your website's content quickly and easily is vital. This is where a Content Management System (CMS) such as Brilliant's proprietary ‘SPRK' (pronounced ‘spark'), comes in. Accessed through your preferred web browser (e.g. Microsoft Internet Explorer), SPRK is easy to use and allows you to edit, add and remove content such as text, images and downloadable media. SPRK is a modular CMS which can be adapted to suit your specific needs. Click here to see some of the varied websites which run on SPRK, and contact us today to discuss how we can help you.

For more information on Content Management in the Fast-Paced Digital Age talk to BRILLIANT - Brand, Web, Creative