Innovative new web site for food manufacturers

End products, processes and equipment An innovative web site launched by Baker Perkins allows food manufacturers to browse an extensive selection of end products that can be profitably made using Baker Perkins technology, linked to details of the relevant production processes and equipment, plus the support service they will receive. The new site is at unchanged address, www.bakerperkinsgroup.com. It is designed for intuitive navigation enabling people in the bakery, biscuit, confectionery, snack and cereal sectors to find the information they need, whether they are established manufacturers or newcomers to a market. There are also new sections for pet food and pharmaceutical and industrial extrusion processes. Content and design is based on the belief that the Internet is the principal source of information for people searching for new ideas, processes and machinery for their business. It reflects Baker Perkins’ philosophy of offering not just equipment sales, but all the technology, expertise and back up service to help customers get into a market, expand within a market, or improve their product and increase efficiency. New elements include embedded videos of equipment at work; process schematics illustrating typical installations; integrated access to all literature; plus blogs, a twitter feed and a news and events section. The use of Google Translate enables visitors to the site to translate any page into any language simply by clicking on a button.

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