Baker Perkins managing director appointments

Baker Perkins companies in the UK and USA have new Managing Directors. Dan Bassett has responsibility for the UK company based in Peterborough; Dan Smith for the USA operation in Grand Rapids, Michigan. The appointments follow the decision of company owner John Cowx to relinquish his role as managing director: he continues as chairman. Baker Perkins provides advanced process technology and services to the bread, biscuit, confectionery, ready-to-eat cereal, snack and food extrusion sectors. Dan Bassett joined Baker Perkins as a graduate trainee in 1990, and worked in sales before becoming commercial manager in 1999. He became sales manager for bakery and biscuit covering the UK and Ireland, and then took business sector responsibility for bakery, biscuit and industrial extrusion, before becoming director of capital sales for all food sectors in 2013. Dan Smith became assistant manager of field service at Grand Rapids in 1995. He was appointed aftermarket parts supply manager two years later and operations manager in 2002. Since 2006 he has been general manager. Geoff Hawley is replacing Dan Bassett as director of food capital sales. Geoff joined Baker Perkins in 2003 as sales account manager, bakery. He moved to the USA company in 2013 as sales director before returning to the UK last year to become strategic development manager – sales. Baker Perkins equipment manufacture utilises the latest engineering and control technologies to maximize performance from automatic plants and unit machines that are easy to operate, clean and maintain. The company's strength lies in its process expertise, engineering excellence and extensive service philosophy, extending from design and manufacture through installation and commissioning to Lifetime Support. The Lifetime Support program is committed to supplying parts, service, upgrades and rebuilds that improve performance and maximize service life. Innovation Centres in the UK and USA provide product and process development capability for customers. Baker Perkins has supplied machinery, systems and services to the food industry from its Peterborough and Michigan bases for over 100 years.

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