Rebranding SGN's Existing Vehicle Fleet Add Value

Rebranding SGN's Existing Vehicle Fleet Add Value SGN is an energy network and utility supplier serving homes and businesses in Scotland and the south of England. It operates a diverse vehicle fleet across both regions, with over 2,000 vans, cars and truck variants. We've worked with SGN in its current and previous brand identities for approaching a decade, supplying a full vehicle livery management service from design to aftercare. In September 2013, Scotia Gas Networks approached us with a project, which would involve the full rebrand of its vehicle fleets for both its Southern Gas Networks and Scotland Gas Networks sub-brands. It was our opportunity to demonstrate how we thrive when it comes to complex rebrand projects. Brief: The challenge is set The idea was to eliminate the regional aspects of the utilities company's livery and consolidate its operations under one “SGN” brand throughout the UK to better present the business' strength and reach. One of the biggest challenges facing SGN was the lack of suitable premises where the rebrand could be carried out (enclosed, undercover and warm). With almost 1,600 existing vehicles to be rebranded, SGN needed our expertise to come up with the best solution to complete the project as seamlessly and efficiently as possible. Key Objectives: -Efficiently manage the rollout of the new brand design across all existing vehicles. -Implement new Chapter 8 reflective safety markings to the rear of the fleet. -Manage multiple vehicle types & conditions & remove all existing livery. -Minimise the downtime of each vehicle being off the road. -Cater to the wide geographical spread of vehicles & lack of locations. -Coordinate additional suppliers work into the programme. -Add value to the rebrand through additional services. -Manage ongoing maintenance & aftercare requirements. Oh and do it all in 8 months.

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