search

Case Study - Self-build exhibition stand for Autac at the Automechanika show

Case Study - Self-build exhibition stand for Autac at the Automechanika show
19/12/2017

Project Details

Client: Autac Project: Self Built Exhibition Stand Exhibition: Automechanika, 2017 Venue: NEC Size: To fit a 4m x 2m shell scheme

Client objective

Autac is the leading UK designer and manufacturer of high-quality coils and retractable coiled cable assemblies. The company's products are used in a diverse range of industries including electrical & commercial vehicle, aviation, defence, communication, agriculture, marine, oil, chemical and medical distribution.

Exhibiting at the Automechanika show at the NEC, Autac had booked a 4m x 2m shell scheme, open at the front only.

Autac wanted a self-build solution that was easy to transport and assemble, and which looked smart and professional. What they didn't want was an ‘off the shelf’ look.

Apex response

Apex proposed a flexible and linkable system which had the added benefit of being easy to set-up and scalable, so if Autac wishes to adapt the size in the future, this can be accomplished. Aesthetically, this solution was very striking as the seamless backdrop communicated the key market sectors which Autac operates in. The stand also incorporated a TV screen which conveyed more technical information with the ability to quickly and easily update individual graphic panels as required.

The stand was divided into two sections Commercial Vehicles and Bespoke coils. The customer wanted the flexibility to demonstrate the diversity of cable and socket solutions for both market sectors. Apex designed two cable/plug towers for their CV range, and a free-standing totem with central LED lit column to showcase their bespoke coil design and manufacturing expertise.

The result was that visitors to the stand could easily see how Autac’s products would work for their particular requirement.

From our initial discussions with Autac, we used our extensive in-house knowledge of modular display systems and POS design expertise to supply Autac with a stand that was tailored to their specific needs.

Apex also handled the graphic design of the stand – another in-house service - which allowed Apex to control the whole supply process right through to the point of delivery.

Enquiry Form



More News

Laurus Labs – evening event and custom exhibition stand

Laurus Labs – evening event and custom exhibition stand

The background Leading Indian pharmaceutical company Laurus Labs wanted to impress their European CPHi show delegates with a high impact evening event...

Read More
Four ways technology will make your exhibition stand more successful

Four ways technology will make your exhibition stand more successful

The world of exhibition stand design is changing. And, in today’s experience economy, displays have to grab attention and start sales conversations if...

Read More
Apex and Lumentium bring a new experience to the UK event market

Apex and Lumentium bring a new experience to the UK event market

Specialist conference and event management company Apex has signed an exclusive deal to become the sole representative of Lumentium in the UK. Lument...

Read More

Read More

Read More

List your business

Would you like to register your company on one of the UK's largest and most effective Trade websites?

Are you looking for a reliable and consistent source of enquiries from your industry sector? Would you like to see why Find the Needle clients come back year after year to use our service? If so then feel free to register using the link 'here'.

Register
Office Address: