Case Study - Bespoke Exhibition Stand for Fresca at FRUIT LOGISTICA 2016

Project Details Client: Fresca Project: Bespoke Exhibition Stand Exhibition: FRUIT LOGISTICA 2016 Venue: Messe, Berlin Size: 11 x 6 metres Client objective Fresca is the largest independent supplier of fresh produce in the UK. Fresca sources, supplies, prepares, packs, and delivers the finest quality fresh produce to customers all over the UK, and is essentially the middle man between the growers and the supermarkets. FRUIT LOGISTICA is one of the world’s largest events for the growers and buyers of fruit and vegetables, and attracts over 65,000 visitors each year. The objective at FRUIT LOGISTICA was to bring focus to the Fresca brand and promote it as the UK’s leading company in this marketspace. Apex response Apex discussed and produced a highly impactful, visually engaging double deck exhibition stand with modular space and hospitality. This approach met Fresca’s brief and objectives within a limited floor space. Testimonial The stand is just fantastic!! Ian Craig, CEO, Fresca.

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