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Veganuary: What is it? and How To Get Involved
Veganuary: What is it? and How To Get Involved As seen by the 629,000 people that signed up to the campaign in 2022, Veganuary is a growing event in the UK and for good reason as the cause is also admirable. The idea for Veganuary is a pretty simple concept to understand, the main basis for this month long event is to go Vegan for the whole of January as a way of supporting the stopping of animal abuse worldwide. So why is Veganuary an important campaign, well the answer is straightforward, more companies and commercial establishments need to drive up the Vegan food provisions that can be found in shops throughout the UK. In this article we will be documenting the ways in which Veganuary can be celebrated and why you should be jumping at the chance to incorporate Veganuary into your commercial proceedings. What is Veganuary? For the uninformed, Veganuary is a non-profit organisation created for encouraging people across the globe to participate in the month-long event. The goal of Veganuary is to simply spread the awareness of Veganuary and the need for more food provisions in shops. Highlighting the issues that Vegans face in day-to-day life also falls under this umbrella and breaking down the key barriers to entry for Veganism. Some misconceptions and increased barriers-to-entry that exist currently in this sector are related to the visibility that Vegan food products are currently receiving and the preconception that Vegan foods are of a lower quality when it comes to taste than regular meals. These issues need to be addressed and addressed quickly if we want to see a sustained change in how the public views Vegan foods and drinks. With participants from every country in the world barring Tajikistan and North Korea, Veganuary is a truly global venture that will highly benefit the environment in the long-term. When people think of Veganuary first thoughts might turn to the potential expenditure that would be required for a full month or the aforementioned lack of availability of Vegan foods in supermarkets or shops. One assurance that can be made during the Veganuary month is that a consumers eyes will be opened up to a new way of living. Here at Alliance Online we would highly recommend the Utopia Atlantis range of crockery for your commercial establishment this Veganuary. The reason for this being the earthy tones of the Utopia Murra Ash range make it perfect for the Vegan eating aesthetic commonly associated with the lifestyle. Why It Is Important To Your Commercial Establishment? So why is Veganuary important to my bar or restaurant, I hear you ask. Well, it is simple not only is this an incredibly good cause that should be supported but it is also a viable option for restaurants across the UK. With many restaurants and bars lacking the food provisions necessary for Veganism it would be a great idea for your commercial establishment to incorporate the necessary adjustments to service Vegans for the month ahead as well as for the future in general. Providing this differentiation in such a convoluted market can be a deciding factor in a successful company. One change that would need to be implemented would be the inclusion of more meals for Vegan customers, this is an important step that needs addressing immediately especially since we are already in Veganuary, and the limited choices Vegans currently have is a major factor as to why many give up or don’t bother in the first place to take on this challenge. In this section we will be looking at some of the ways in which a commercial bar or restaurant could introduce Veganuary into their daily schedule. One of the best ways to implement Veganuary into your commercial establishment would be through utilising the more than 1,450 new Vegan products and menus that were launched just in 2022 for Veganuary. As Veganism becomes more and more mainstream it only seems right that commercial catering establishments jump on this new wave and offer more selections and varieties to the Vegan community. Another way Veganuary can be incorporated into a bar or restaurant could be through spreading awareness for the cause. As we have established Veganuary is not just about the limited food options but also the effect that industrial scale animal farming has on the environment as it is a leading driver in climate change, species loss and also deforestation. It doesn’t need to be said that the needless killing of wildlife is a detriment to the future of the planet, but it is a stark reminder that things need to change fast. By spreading awareness be it through a restaurant putting emphasis on Veganuary and the impact animal farming is having on the environment, it can be ascertained that any commercial restaurant would see a rise in consumerism especially by the Vegan community. As Veganuary has kicked off again this new year we at Alliance Online would like to recommend the Harfield American Polycarbonate range of glassware, this is the ideal drinking collection to pair with Veganuary this year as the many different choices of colours as well as the polycarbonate construction reflect the Veganuary message perfectly with a focus on reusability and recyclability. Here at Alliance Online we understand the importance of Veganuary and why commercial restaurants should consider implementing measures to help the Vegan community especially during this month. In this article we have outlined the ways in which Veganuary can be incorporated into a commercial establishments operations. We have also looked at why Veganuary is important and why spreading awareness of the impact animal farming is having on the environment needs addressing. For more information regarding Veganuary please refer to their official website regarding the overall mission and vision for the campaign.

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