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Selling Drinks in Dry January

Selling Drinks in Dry January
20/12/2019

When the Christmas trees are taken down and the tinsel is put away, so does many customers’ appetites for boozy beverages. Dry January, the month-long break from drinking after a Christmas season of alcohol-fueled festivities, can worry many operators with a possible decrease in sales. However, in order to keep business steady, bar owners merely have to broaden some of the options they have on offer.

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