Alliance Online Wins Digital Initiative of the Year Award

Alliance Online has been named the recipient of the prestigious Digital Initiative of the Year award for 2023 from Catering Insights. This esteemed accolade, sponsored by Panasonic and presented by Jared Greenhalgh, recognises the exceptional use of technology by distributors in their operations, as well as their execution of innovative website and social media campaigns.

The competition in this category was incredibly close, with only a three-percentage-point difference between the winner, the runner-up, and the third-place contender. Ultimately, the final outcome was determined on the last day of voting.

Alliance Online has established partnerships with over 450 collaborators and has garnered recognition for its commitment to providing engaging and informative online content to its customers. Particularly noteworthy is their focus on addressing issues related to changing trends and legislation.

The company has dedicated significant efforts to showcasing key supplier partners through spotlight pieces, shedding light on their brand and the unique selling points of their equipment across various social media platforms.

Recognising the growing importance of sustainability and packaging to its customer base, Alliance has prioritised sourcing and marketing environmentally-friendly alternatives that can be easily purchased with just a few clicks.

In addition to offering a range of online sector-specific buying guides, the company has consistently published a variety of feature articles on its website throughout the year, aimed at assisting customers in making informed decisions. These features cover a wide range of topics, from FOG and allergens to pizza ovens and buffet solutions.

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