At least 300 characters of unique text to describe your business, what your business does and how it provides unique advantages over any competitors in the sector. This text is designed to act as a point of first contact between a business and potential new customers and is a great opportunity to introduce a brand to previously untapped sections of the market. Firstly, the body of the text should introduce the brand, using branded keywords that are unique to the company and include the name of the brand plus other relevant keywords. After this has been planned out, the text should then go on to detail what the brand does and which sectors the brand serves. For example, a company may be a bakery that specialises in nut-free recipes, and this kind of information should feature prominently in the description. All other relevant information should also be included such as the areas the company serves and even where it is based if it is not a national chain.