Inspired by California living, 31st State uses natural ingredients to create skin care and hair products for guys, helping you look, feel and smell your best every day .31st State’s products are inspired by the beaches, deserts and forests of California. Where life just seems a little less complicated. A clean and effortless existence. A sense of not trying too hard that seems to come naturally to the guys who live there. We wanted to deliver that simplicity and possibility to guys everywhere through natural products that really work.