What Makes a Great Business Website?
- 10 Sep 2019
Smooth RunningOne of the most important aspects in creating a great website is to ensure that there are no issues in its running and operations, ensuring that your customers can have a relaxing and responsive experience on your website. If your website runs smoothly, this means that your pages will load quickly and that all of the functions of your website work correctly without fault.
When running a business, you may have some common tech problems, and a broken website is one of them. If you believe that issues are affecting your website and your ability to gain website conversions, Digivante website testing can help you to isolate the issues behind your low conversion rates through live site monitoring, allowing you to determine and find any problems with your website before your customers do, as well as help to solve issues with your website pre-launch.
Easy NavigationGood websites also need to be easy to navigate for your customers, as this will enable them to find the information and products that they are looking for. In order to make your navigation simple for customers, you should create a search bar for your website and ensure that this works correctly to allow customers to find specific products without scrolling through multiple pages. You should also create separate categories for your products or information, and place these within a header at the top of your website; you should make sure that their titles are clear.
Breadcrumb trails are also popular, and show users how they have arrived at a certain webpage. These help users to backtrack and orientate themselves around the website, finding other, relevant information that they may be interested in.