How to Improve Your Independent Recovery Business
- 20 Sep 2022
Recovery businesses play an important role in rescuing those marooned at the side of a road with a faulty engine ora flat tyre,as well as those left stranded by a flat battery in a car park.
However, many independent recovery businesses can struggle to get business compared to some of the big names. So, if you are in this position,there are some things you might wish to consider, to increase the number of potential customers that you have; or those that might put your number in their phones, ready for when they need you the most.
Build Your Online Presence
As mentioned above, the more prepared people out there will be looking for breakdown services to put in their phones they know that they can rely on as and when they need them.To make sure you are the first one that springs to mind, there are some things you can do to your website to help make sure that you are the first name that they see.
You’ll need a website; and rather than just having your contact details on it, you can add content that targets long tail keywords and your location. This way, you might end up appearing in the search results for breakdown services in your local area. You can also build your online presence by increasingyour number of posts on social media and following the right hashtags and trends to put you at the front of people’s minds in your local areas.
Training Your Support Staff
Of course, any driver of a recovery vehicle will have to be trained and qualified in the relevant areas, but they are not the only people in your business.You will also have people who answer calls and are your frontline when it comes to any contact with the customer.
By making sure they are trained in customer service, theywill be proficient in how to deal with the customer.This can include reassuring people who are likely to be in distress and keeping them updated with all the details as a member of your team is coming to fix or recover their car.
Make Sure You Have the Right Equipment
If your team has everything they need, then they can do a much better job. A key part of the recovery process is letting other vehicle usersknow that a recovery or repair is occurring, so they can steer clear and not cause any potential accidents.
They can do this using Light bars at the top of their vehicle, so it can be used to signal a hazard or emergency.These lights, especially rotating amber recovery light bars can be seen from a distance and making sure you get the best available is one area you cannot afford to take any shortcuts.
To Wrap It All Up
Running your own small independent recovery business isn’t easy, as there is plenty of competition from bigger players which could easily leave you by the wayside.However, promoting your small and friendly service online and making sure that your staff can convey exactly what is going on to anybody who rings up in need of recovery or repair can go a long way to help. Rounding things off with the best equipment,like light bars, to ensure that your repair or recovery can safely take place,will also contribute to your efforts to get the maximum number of customers available.