Christmas Jewellery – A Wholesaler's Guide for the Biggest Holiday Season
- 19 Oct 2022
Christmas may still be a few months away, but everyone knows that it is coming closer. No one likes to be unprepared during the festive holiday season. For this reason, most people start buying gifts as early as mid-autumn. About 58% of women prefer to receive jewellery as a gift, so we know which shops would be the most popular.
What shop owners need to know is that this season brings a lot of competition as well. Most people will be going to buy some jewellery, so they will go to the shops that have a wide range of jewellery. Thus, you must know how to work with your trade jewellery suppliers in the UK. This wholesaler’s guide will help you be successful this season.
When to Place Orders for the Holiday Season
People usually start buying gifts in October, the buying season picking up in mid-November. As a result, if you are thinking of the best time to place your wholesale orders, it is at the beginning of October – meaning, now!
By ordering beforehand, you will not be falling behind your competitors. You will also get more chances to please Christmas enthusiasts, which cannot wait for Halloween to be over. This way, you will get a head start on your sales.
Tips to Stock on Christmas Jewellery
The Christmas season is different than your average yearly sales. As a result, you need to plan your sales carefully. Here are some tips you must keep in mind:
1. Focus on the Classics
During the Christmas season, two types of jewellery sell best: those that can be worn year-round and those with a Christmas theme. While there is nothing wrong with buying Christmas-themed silver rings wholesale, you may want to focus on the classics as well.
Some people like to wear those cute snowflake-themed bracelets. Still, once Christmas is over, they will sit in the jewellery box. Most people want to buy timeless pieces that the recipient can wear all year round.
Those themed pieces will also sell only during Christmas. If you buy a silver wholesale jewellery UK stock that is too large, you will have to discount the leftover stock after the holidays.
Classic jewellery is safer, as you can sell it all year round.
2. Market the Pieces Properly
If you want to make it through this competitive season, you need to do some marketing. Make sure that you are using the right keywords. You can use some Christmas-themed words, but do not overdo it. After all, people are researching for the product, not the occasion.
Use content to improve your SEO. Give people what they are searching through information. If you do not know how to do that yourself, you should hire SEO experts. They will advise you on what is required to bring your marketing up a notch.
3. Keep Up with Trends
When it comes to jewellery, trends are changing constantly. Even Christmas jewellery will see changes over time. In the 90s or early 2000s, silver and white were associated with Christmas, due to their snow-like vibe. It is still true, but other shades have become popular.
Now, red and green are seen as the colours of Christmas. As a result, you will see many people looking for emerald or ruby pieces. Some may be looking for real stones, whereas others may want affordable coloured crystals. Make sure that you stock on other than the classic 925 sterling silver jewellery wholesale.
Focus on pieces that are stylish rather than flashy. For example, silver pieces are popular Christmas gifts, particularly if adorned with glitzy crystal stones, cubic Zirconia, or other clear gemstones. Remember Christmas is all about the sparkle, keeping it in the season while going for timelessness. Do some research on your market and see what your audience will most likely purchase.
The Bottom Line
The Christmas season is very often the most profitable one for the jewellery market. If you buy the right crystal silver jewellery wholesale, you can easily increase your profit. Make sure that you plan your orders carefully and that you make the right choices. Themed jewellery is great, but people often prefer a timeless jewellery piece.