Betway - Understanding affiliate programs
- 21 Jul 2015
Since the internet has infiltrated all aspects of our lives in the past two decades, there have been many curious new developments that have enabled people to make money through the technological advances.
And one of these is the affiliate program. Many people are now able to earn a little extra money every month through using their own website in conjunction with a merchant as part of an affiliate program. But how does it work?
The affiliate program works by the user featuring links on their website that are directed towards products on a merchant’s website. This can be in the form of a recommendation which can then lead the website’s audience to visit the merchant's website and potentially purchase the product. And in turn, the creator of the website will receive remuneration for featuring the link in their website from what are known as networks.
Affiliates might not at first be so easy to spot. However, many companies run affiliate programs as it can often be a relatively cheap and effective form of advertising.
Huge companies such as Amazon reputedly have millions of affiliate programs in existence that are specially catered towards various products on their site. And likewise, online gaming sites that are growing in popularity such as Betway offer affiliate programs to publicise their sports betting and casino games.
How to find an affiliate program
There are a few simple ways to check to see if a company that you are interested in runs an affiliate program.
You can simply head to the Google search engine and type in the brand followed by the query 'affiliate', or check at the bottom of the company's homepage as this is the place where affiliate links are most likely to be found.
What type of affiliate to choose
When considering an affiliate program, it's important to try and find a product or company that you would naturally be interested in. This will help any writing that you do about the product seem natural and believable to anybody who reads your content.
So if your website is about fashion, then it makes perfect sense to try and find an affiliate program for a clothing store or beauty product.
How to affiliate effectively
The best method of using affiliate programs is to not seem like you are blatantly advertising the product. So in order to engage the reader in a more subtle manner, consider reviewing the product honestly and objectively. Another option would be to try a 'how-to' style tutorial that can feature the product and demonstrate how effective it can be in use.
And finally, remember to always include a disclosure disclaimer stating that you are part of an affiliate program when mentioning a product. Not only is this part of government regulation, but it will also help you communicate impressions of honesty which will invariably aid the success of your affiliate program.