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5 Ways to Rejuvenate Your Website for the New Financial Year

Cyber Security

If you’re looking to revitalise and update your website for the upcoming new financial year, which officially starts on April 6th, you’ve come to the right place.

Here are five useful ways to rejuvenate your website, all of which are relatively simple and won’t cost you anything.

5 ways to rejuvenate your website for the financial year

You can try and put new life into your website in several different ways just in time for the new financial year. Instead of listing every single strategy, here are just five of the most effective ways to rejuvenate your site. They include the following:

• Include a value proposition if you haven’t already

• Test each area of your website is working correctly across as many browsers and devices as possible

• Re-evaluate how easy it is for your visitors to navigate your website

• Assess and improve your call-to-action buttons to increase customer engagement

• Take a closer look at your marketing & SEO (search engine optimisation) strategies to make your website more visible and stand out from your competitors

These are just five steps you can take to try and rejuvenate your website, and it’s all relatively simple. An example of a good website that is constantly refreshing and being tweaked here and there to stay relevant and on trend is the official Casumo website, to cite just one example.

If you monitor this trusted site for several months, you will see how it always looks great. It’s easy to use and find your way around, always warm and welcoming and has useful information, responsive buttons, and great graphics.

What else can you do?

Some of the other effective website rejuvenation methods you can also put into practice are things like conducting competitor analysis to try and find out what sets you apart from your rivals.

In other words, take a closer inspection of your rivals’ websites to find out what works and what doesn’t work. Find out if you’re missing anything or doing something your competitor isn’t, and then try to improve upon it. Additionally, try to be as unique as possible.

Internal and external links need to be checked frequently because they can become outdated or expire, and you don’t want dead links that take your visitors nowhere or somewhere irrelevant. It can also help improve the credibility of your site.

Make sure that you scatter your website testimonials throughout your website, and check that your email sign-up forms are working correctly. Do you need to change your website’s entire theme to make it more appealing and engaging? Some themes and colour schemes are proven to work a lot better than others.

Final note

Rejuvenating your website doesn’t have to cost an arm and a leg, and it’s important that you stay on top of things to keep one step ahead of your competitors.

Maintaining and improving websites is much easier said than done, but frequently rejuvenating rather than constantly putting it off will make life much easier for you. It also doesn’t need to be as stressful as you think, and you can always get people to help you.

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