3 Advertising Methods to Promote Your Local Business
- 05 Aug 2019
There are many advertising methods, be it online or offline, for your local business to use. Here are three ways to market your local business and build a rapport with your customers.
1.Content, content and more contentEvery business should have a streamlined and responsive website (and if you don’t, this is the first thing you need to rectify before trying anything else), but one vital component of your website is ensuring you have an interesting, up-to-date and optimised blog. A blog is a fantastic way to communicate with consumers more directly as well as garner followers when blog posts are uploaded to your business’s social media channels.
Different types of contentThe blog post is the old faithful when it comes to creating content for your blog, but that doesn’t mean you have to stick to this one format. You should also include video content, infographics, whitepapers/guides and even podcasts.
2.Engage instore customersWhen a potential customer steps foot into your store, you still need to build a connection and advertise your services/product without being too forceful. You can use an instore radio to play music that suits your target audience, or if you want to relay promotions or offers, create catchy audio that’ll suit your marketing methods.
When it comes to what to include on your instore radio service, you need to reach out to professionals who have experience in creating content that is specifically used for instore radio. By doing so, you can have the very best presenters create a link between your business and its listeners; you can also bring your brand to life and make its ethics more three-dimensional.