Trust in Google

Acquiring trust in your brand or service offering via the Google search results pages, requires more than just compliant website code and quality content management? A well-built and well-managed website will achieve 'very good' search results in Google and other major search engines besides, but best practice gets your website only so far. There is one other significant 'white hat' method that will build trust in your search result link, with significant quality traffic resulting. Trust will come from being top 5 in the organic search engine results area and many would agree sponsored listings lack the same levels of trust. A top 5 listing is achievable via increased numbers of external, themed links to your website - and is the gold standard for SEO strategy. Building keyword oriented links, articles and postings are very hard to achieve naturally, especially in B2B markets, without some assistance. Some key points for observation: 1 Snare readers and sales With most searchers giving themselves only micro-seconds to make their mind up about your website, ensuring their choice of keywords or search phrase are faithful to the nature of your business or organisation ? and just as importantly, faithful to the text content within your website ? has to be the most important step to online search results success. 2 Enjoy a larger slice of the market Regardless of whether you employ pay-per-click advertising or utilise third party directories or not, high level 'organic' search results improve your chance of sales, via a 'Trusted' segment of the results page. 3 Contemporary content cultivates search results Updating your website regularly, with relevant, well-written content assists your website performance. News articles, case studies, recent projects, product releases, special offers, blog posts and regular product and services updates - so long as they faithful to your target keyword strategy - will ensure market dominance in organic search engine results. 4 Identifiable images and video content improve rankings Tagging, adding description content and managing the social aspects of your internal and external content will drive traffic either via external sources or your own lower level website content. 5 Don't ignore Mobile Search With 17.6 million mobile web users in the UK (source: Office of National Statistics), someone may decide to buy your product or enquire about your service when they're in-between meetings or drinking that frothy coffee. Mobile search results require a mobile-optimised website page that ensures the mobile user continues their journey unhindered. Is your website mobile ready?

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