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Startups 101: How to Find Relevance in a Competitive Industry

No matter the scenario, running a startup in just about any industry can be extremely challenging for the uninitiated. Not only do you have to make sure that everything is running smoothly, you also have to deal with the issue of obscurity. With so many other businesses clamouring for the attention of potential clients and consumers, gaining relevance is not always an easy or obvious route.

Even startups that have a great idea, with great potential and provide excellent service can suffer if too few people know about their existence. It is up to you to boost company and brand recognition - and there are quite a few ways of getting the job done. Here are a few tips for finding relevance in a competitive market place.

Making use of social media

The problem with relevance through traditional marketing is that not every business has the capital to build a marketing campaign right off the bat. Traditional marketing can be quite expensive; it can be a rough experience for a startup to go down such a route. Fortunately, you do not have to depend on traditional marketing to get the job done.

You can instead push for a marketing campaign through a social media platform. Not only does social media help bridge the gap between company and consumer, but it is also free. You will not have to pay a brass farthing to boost your image through a social media platform.
Search engine optimisation

Search engine optimisation has slowly but surely been improving over recent years, especially with powerhouse search engines such as Google. Surprisingly enough, the fact that it is not as widely used today as it was way back when has significantly improved its chances of success due to a lack of saturation.
If you want to drive to your website the traffic it deserves, it would be a good idea to look into SEO, specifically regarding tactics such as keyword research services. There are plenty of professionals looking to help, allowing you to focus on other things while your website continues to benefit from backlinks, hits and many other features of the often underestimated, but still entirely effective, search engine optimisation strategy.

Give your employees a reason to work for you

Finding relevance is not just about boosting marketing and being easier to find for potential customers. It is also about treating your employees’ right; to make it good for the people you want to work for you. The easiest way to do this would be to implement employee incentives as soon as possible. It would also be a good idea to acknowledge the hard work of your employees, to ensure that they know their hard work is not being taken for granted.

While it can at times be confusing to figure out how best to fight obscurity in a competitive market place, you do not have to suffer through trial and error. You can make use of the tips above to boost your popularity and future-proof your company.

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