SEO Tips for Gambling Websites

Acquiring new customers is one of the biggest challenges for online gambling business owners in 2022. The industry is regulated, meaning you have to follow strict advertising rules.

Gambling businesses have to use the right words and target the right audiences to avoid violating industry regulations. Against that backdrop, it’s essential for website owners to lower customer acquisition costs.

Search Engine Optimization—SEO—is one of the best ways to attract new customers online. However, it must be done right for it to be effective. Below is a list of SEO tips for gambling websites in 2022.

1—Hire a Gambling SEO Agency

SEO works. But it’s time consuming. It is technical and requires continuous learning. If you’re willing to dedicate a large amount of your time and resources to do it properly, you don’t need help.

But if you’re a gambling site struggling to increase traffic, consider hiring a gambling SEO agency. A good agency will analyze your site to determine the cause of your site’s low traffic.

Next, it will take over the entire SEO optimization process: both on-page and off-page SEO. In doing so, you can manage your casino or sportsbook effectively. In turn, the agency will help your site rank and attract more customers.

2—Structure your website

Website structure refers to how different web pages appear on your site and how they connect to one another. Proper website structure improves user experience. And great user-experience is essential for the success of your gambling website.

There are several ways to structure a website. The best option for gambling businesses is a hierarchical structure. Here, web pages are categorized according to their importance.

The homepage appears on top of the pyramid. Of course, the homepage should invite potential customers to your site. It needs to describe the games and bonuses you offer.

Next, have a list of categories. You can include payment methods, software providers, customer service page and an “About Us” section. Depending on the size of your website, you may also need subcategories.

In case you’re wondering, website structure can impact your SEO ranking. Search engines like Google consider website user-friendliness in their rankings. A good structure also makes web crawling easier.

3—Perform Keyword Research

When you think about it, keyword research is at the heart of every successful SEO campaign. You need to know the keywords that best describes your gambling business. That way, you can publish content and market it to reach the right audience.

For starters, find keywords that relevant to your business. For a gambling site, look out for keywords like “best online casino,” “Best online slots” and “Best payout casinos.”

Crucially, look for keywords with a great demand. Look at the search volumes for keywords you plan to rank for. Pay attention to the key phrases your closest competitors rank for. Consider using a keyword research tool to find the most effective keywords.

4—Prioritize Website Speed

More than half of Internet users expect a website to load within three seconds. If it takes too long to open, they leave. Additionally, Google looks at website speed before ranking sites.

As a result, it’s essential for every gambling site to work on website speed. Remove anything that can slow down your website, from plugins to unnecessary video content.

If you have a slow site and don’t know what makes it slow, hire a well-known SEO agency as we mentioned earlier. Ask for a site audit to determine everything that could be impacting your site’s SEO ranking negatively.

Maybe you use a slow web hosting company. Perhaps your site isn’t properly structured. A good gambling SEO agency can help you determine what needs to be done to improve website speed.

5—Analyze your competitors

One of the best ways to grow a new gambling business is to learn from better-performing competitors. To expound more, you need to conduct a competitor analysis to know what your competitors are doing to get more traffic than you.

Use a keyword research tool to find your competitors’ best-performing keywords. Next, analyze their content. How do they format headlines? How long are their blog posts? How many links do they include?

Importantly, analyze the content for quality. Read some of the guides to determine how well your competitors provide insightful content. After that, focus on their backlinks.

Backlinks play an important role in SEO ranking. Google tends to rank sites with quality backlinks higher. Monitor the sites your competitors target for backlinks so that you may also source links from the sites in the future.

6—Focus on Mobile Friendliness.

Visit any top-rated gambling website today on your smartphone. Chances are the site works smoothly. There’s a perfect explanation. The majority of online gamblers today bet through their smartphones.

That means you can’t afford to launch your website if it doesn’t work on mobile devices. Fortunately, optimizing a site for mobile devices is relatively easy. All you need is a responsive mobile template or a competent website designer to help you out.

Ensure your mobile-optimized site opens on different smartphones seamlessly. Additionally, the content needs to be neat and legible. If it’s too small or too big, the optimization process will have failed.

A mobile-optimized site also needs to be fast and reliable. Most gamblers love a site whose games open instantly and run without crashing or freezing.

7—Publish Valuable Content

One of the most important tips to keep in mind as a website owner is to create content for human consumption. Create valuable, engaging content and you won’t have problems converting leads to customers. What’s more, it will be easier to convince sites to link to your content.

Start by finding good keywords for your niche. Next, create content that answers user intent. If people are searching for “How to play Baccarat,” find a comprehensive guide that explains the topic.

Of course, structure your content properly. Have a catch titles. Create sub-titles and tags. Include helpful images, infographics and videos. Additionally, link your new guides with other articles on your sites for better web structure.