A Guide to Creating Your 1st Marketing Strategy
- 24 Jun 2020
SWOT up on your strengths and weaknesses
The first thing you need to do is understand what you’re currently doing well and what needs improvement. One of the most popular ways to do this used by businesses around the world is called a SWOT analysis. This stands for Strengths, Weaknesses, Opportunities and Threats. This will help you create some objectives to not only improve your business but also make sure you keep ahead of your competition.
Another essential thing to analyse is your target audience. Learning the average age, gender, or even the location of most of your customers can be extremely helpful when it comes to planning your strategy.
Get advice on the next steps
Often businesses see marketing as an unnecessary expense. If done correctly, it can be the best investment your company ever makes. That is why it is often so essential to seek advice from people who know how to make an effective marketing strategy.
It is vital not just to find someone with the right expertise, but someone who also understands where your business fits into the market. Teams like the magecloud.agency can help you create the best plan to market your business. Being based in one of the most active cities for business in the UK, this team in Manchester will be better equipped to understand your company than a blog written in the US or a handbook written many years ago.
Keep ahead of the trend
A few decades ago, marketing was often confined to paid advertisements, handing out flyers and making sure your number was in the local directory. In 2020, the internet is continuously inventing new and exciting ways to market a business.
For example, the social media platform Tiktok didn’t even exist three years ago. Now it is said to have over 2 billion views every day in the UK alone. Many brands are now creating short videos to help market their products and services. What works for some brands might not work for others. It’s important to know which places your target audience visits the most.
Stick to the plan
When you’ve seen an increase in sales, it is often very easy to take your eye off the ball when it comes to marketing. Set yourself goals to motivate yourself to continue working on your plan. Once you’ve met those goals, make sure you set new goals. If you struggle to meet these goals, then it’s time to start the process again and create a new marketing plan that considers the changes in the business and the marketplace.