The Most Knowledgeable Sports Betting Community in the UK OLBG users have been sharing their experiences of online betting since 2002 to help you to make informed choices about which bets to place and where to place them. OLBG is focused on helping sports bettors to improve their enjoyment of betting through learning from each other. This is why OLBG is: Growing a community of knowledgeable sports bettors Empowering that community to share its expertise Making it easy to access and use the valuable content which its community creates