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LOGO DESIGNAn important part of an organisation’s brand identity is the company logo. Three main components of a successful brand strategy are to understand your company identity, formulate the company identity into a recognisable entity, and connect the company identity with consumer values. When the company logo is relevant, attractive and recognisable consumers will be persuaded to invest their attention in your brand.The logo can trigger brand associations in consumer perceptions. It is important that these associations are positive for the brand to encourage consumers to invest in the brand by purchasing products or services, or by carrying out other actions. The brand identity should stimulate such actions from consumers. Our brand formulation method is designed to attract your target consumer and this includes the development of a brand focused logo.
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