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Download our exciting Dating Apps whitepaper

Download our exciting Dating Apps whitepaper
15/02/2022

Download our Dating Apps Whitepaper now Swipe through our exciting 21-page Dating Apps whitepaper to see why BrandVision's multi-faceted approach is essential to fully evaluate your brand health.

To download the whitepaper, simply visit: https://visionone.co.uk/news/dating-apps-whitepaper/

We help brand or business owners tackle their business challenges. Vision One’s team of experts are here to help you gain actionable insights and an advantage that can change the way a business runs and ignite growth. Once you've downloaded the white paper, why not get in touch at the bottom of this page.

BrandVision Explained The whitepaper utilises our innovative BrandVIsion brand health measurement system which utilises the latest thinking from a wide range of disciplines. This includes System 1 thinking, Psychology, Neuroscience and Marketing. We all have an emotional connection with brands, some make you feel great, some don't, and our perceptions matter because it affects our readiness to buy or use a product/service. BrandVIsion uniquely helps brand owners develop and refine their brand and marketing strategies.

We know that understanding Brand Health is only half the story. The other half is knowing how to improve it and you can’t do one without the other! Being more than just research and insight specialists, our metrics bring you both the metrics and insights that help grow your brand.

As a way to introduce you to some of our metrics, this online dating and dating app case study looks at some of the most popular and well-known brands such as Tinder, Bumble, eHarmony and Hinge, and how their Brand Equity shapes up using BrandVision. Please note we don't divulge all our secrets and innovations online so please get in touch if you want to understand more.

The introduction to the Brand Wheel The Brand Equity Wheel is at the hub of our BrandVision approach and it comprises three key categories that help create the overall measure for Brand Equity (otherwise known as Brand Equity Score).

Saliency Firstly, Saliency marks the start of a customer’s journey. How aware are they of the brand? How prominent is the consideration? Is the brand growing?

Utility Secondly, Brand Utility refers to how the brand is perceived. Is it a leader or is it unique? Does it meet the customer’s needs? Does it offer good value?

Relationship Finally, Brand Relationship looks at the bond customers have. Are the customer’s loyal? Are they likely to recommend the brand? What emotions does the brand evoke?

BrandVision Brand Tracking Wheel Let's have a Chat In short, if you are curious to know more about how we could work together, then please give call us to find out more about how our Insights and Services can transform your business. Please call 0203 693 3150 or use the contact button below.

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