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Top Tips for Video Marketing – part 4 – Sharing

Top Tips for Video Marketing – part 4 – Sharing
19/12/2019

Once your video is finalised, it’s time to start sharing it with the world! You’ll need to strategise your keywords, come up with a campaign plan to follow and get social. Here are our top tips on video sharing.

Build hype around the launch of the video Promote your video and the launch date ahead of time on your social media channels, website and blog. Don’t just go ahead and launch it, build hype around the launch.

Make it go further Segment your video into lots of shorter videos, or take highlighted snippets. These can be used prior to launching your video to create some excitement, or afterwards to re-use the same footage in a new way or context. You can get a lot of ammunition out of a single video if you plan it correctly.

Add captions 85% of Facebook videos are watched without sound, and this is increasingly common on other platforms too. Without captions or subtitles, you’re really limiting the number of people you reach with your video content.

Share, share, share Share your videos across all your different blogs and social media channels in order to get maximum visibility. Your video will receive more visibility the more it is shared, which in turn can improve your video’s ranking.

Upload your video to YouTube Each month there are over 1 billion unique users on YouTube, and every 30 days over 6 billion hours’ worth of video are watched. Therefore, as YouTube is the world’s second-largest search engine, uploading your videos to its platform will instantly get your online video content seen by the masses.

Add a transcript By nature, videos generally aren’t that SEO-friendly. However, by adding a transcript separately to your video, its content can be picked up by Google and allows for increased search visibility. Remember that Google owns Youtube, so this is a great place to add the transcript making sure to include keywords and phrases.

Feature a video on your website A good way to promote a service or product, or even tease an upcoming event, is to use it on your website. This could be as a banner on your homepage or as a feature on your ‘About Us’ page. Either way, make sure the thumbnail is engaging and that the video is situated in a prominent position.

Embed videos wisely What’s the difference between adding a link to a video and embedding it? Embedding a video means a viewer doesn’t have to leave his or her current web page to watch the video, whereas a link to a video means the same viewer will be redirected to the destination URL. Embedding videos keeps people on your page, while links send them somewhere else. Both have advantages.

Embedding videos rather than linking to them from your website is a great way to keep viewers on your site for longer. However, there is one concern to keep in mind when it comes to embedding videos: page load speed’s impact on SEO. Make the most of video embedding by balancing viewer-experience control with page-load-speed considerations.

Use GIFS The challenge with video marketing and email is that most email clients won’t display embedded video content, which means that your videos won’t show in those emails. A solution to this is a GIF. A GIF will show on an email which means your viewers see a preview on the emails. Similarly, Facebook works much better with GIFS, whereas Instagram prefers video files such as .mp4 files.

Interact When someone replies, retweets, or mentions you on social media, rather than replying with text, send them a video response (or at least a personal reply). The more engagement your video receives the better. If there’s a buzz around your video, it will get greater exposure. Asking questions is a great way to increase your comments.

Get analytical You can use analytics to track the progress of your video. How it’s performing, how many clicks it gets, how many likes and comments etc. Google Analytics is a great tool for this, but there are plenty of other similar applications out there. Most social media channels have their own integrated analytics too.

Overall, the most important aspect of video marketing is to have fun. Don’t worry if you make mistakes, just make sure you learn from them and try again. Success doesn’t happen overnight; it takes time, planning and a little trial and error is to be expected.

Set aside plenty of time and make sure to read our previous top tip blogs. If you don’t have all the skillsets available to you in-house, then get a professional agency involved. 200% more shares are generated by social videos, than text and images combined – TechCrunch

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