What Impact Does AI Generated Content Have on SEO?

Content is a key part of SEO and one that holds pivotal sway over the performance of a site. High-quality content in king in Google’s eyes and sites that are fully padded out with relevant and well-informed text almost always see their performance boosted. However, creating content of sufficient quality is often easier said than done and can take valuable time away from the business owners/employees that would otherwise be used to deliver services or hone business practices. In light of this, many organisations have looked into alternative options for content creation including the latest in artificial intelligence and the plethora of content writing AI currently available online. A Brief History of AI Content Writers The history of AI content writing systems dates back to the 1950s when researchers at MIT used computers to generate articles on specific topics. Since then, AI-based solutions have been developed that are able to recognize patterns and connections within texts, allowing them to compose sentences in more natural language. These systems rely on Natural Language Processing (NLP) algorithms which enable them to learn and understand the nuances of human language, enabling them to write content that is more accurate and relevant. In recent years, AI writers have become increasingly popular as businesses use these tools to create marketing copy and other forms of content. In addition, news organizations are beginning to rely on AI-powered solutions to produce stories quickly and accurately in a timely manner. This has helped journalists stay ahead of deadlines while also providing readers with more high-quality information. AI Generated Content – Good or Bad? When it comes to AI-generated content, the debate is far from over. On one hand, AI-generated content can help businesses save time and money on time-consuming tasks such as blog writing and creating email marketing campaigns. However, some people worry that AI-generated content may replace human creativity and lead to less authentic writing. One of the major benefits of AI-generated content is its ability to quickly generate large amounts of quality material with minimal effort. This is especially useful for businesses looking to produce content in less time. However, some people feel that even though content will be written more quickly, there are worries that the content may start to look quite similar and repetitive. There are also concerns about how using AI-generated content can affect SEO, and whether search engines will be able to detect whether a piece of content has been written by a human or by AI. Another main benefit of AI-generated content is that an AI can learn from large amounts of data, this way content can be produced more accurately and detailed than humans. However, on the flip side of this, more niche topics may be more difficult to write about using AI due to a lack of data on the topic. Google’s most recent helpful content update focuses on relevant and helpful content written by people for people. This means that content will have to be written for users rather than search engine rankings, meaning that using just AI alone may not be the most effective. From an SEO perspective, it’s best to not rely entirely on AI. It will require human input to ensure that your content is deemed as ‘user friendly’. While AI-generated content can help you streamline your content production, it still requires someone to give direction and edit the content so that it fits your requirements exactly, especially if you’re trying to improve your SEO. Contact Our Experts for Digital Marketing Strategy Get in touch with our team of Digital Marketing Strategy specialists who have the knowledge and know-how to fully optimise your social media and website, allowing you to enhance the number of leads and conversions your business gets.

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