search

Why A Branded Packaging Experience Matters

Why A Branded Packaging Experience Matters
20/08/2019

Building a long-term, sustainable brand means bringing customers back time and time again. Repeat customers spend an average of 67% more than first time customers, so investing in retention ensures you can move off of the acquisition treadmill.

How you package and present your product will leave a lasting impression—not just with your customers, but potentially with their friends, and even friends of friends, through sharing on social media.

Although you may feel satisfied with a large order, it is important not to squander a golden opportunity. With attractive, but practical packaging you can attract new customers, and just as importantly, retain the ones you already have.

In a competitive marketplace, packaging is so much more than just placing your product in a box — it’s an opportunity to “wow” your customer! Make opening your package an experience. Showing your customers that you went the extra mile will make a great impression. This can be done in small but impressive gestures such as a personalised thank you card, a gift voucher included for their next purchase or creating eye catching exterior packaging design.

When people open a new package, their curiosity is heightened. They’re subconsciously prepared for a surprise. Capitalising on this by including a bit of drama in the unboxing process is likely to go down well with your customers.

The interior of your packaging is important but the exterior should grab the customers attention and stand out on the shelf – Packaging and consumer response play a pivotal role, with customers phycological responses to packaging being an important factor in deciding whether to choose your packaging over a competitors.

The product packaging is about adding value by exceeding your customer's expectations. You're more likely to get customers to share their experience and come back for more if they're in love with your product and its packaging from the get-go.

For more information follow this link: Why A Branded Packaging Experience Matters

Enquiry Form



More News

New Cardboard Tubes

New Cardboard Tubes

Our Cardboard Tubes are great for adding a luxurious or special feel to your products, perfect for special promotions or to help your product stand ou...

Read More
Benefits Of Multi-Sensory Packaging

Benefits Of Multi-Sensory Packaging

It’s a no-brainer, the more engagement a product creates, the higher impact on sales it will receive. What’s a tactic to achieve this? The multi-sens...

Read More
When Should We Be Christmas Basket Ready?

When Should We Be Christmas Basket Ready?

The sun is shining, the days are long, the drinks are flowing and the BBQ is sizzling. Yep, it sounds just like summer. But behind the scenes, there's...

Read More

Read More

Read More

List your business

Would you like to register your company on one of the UK's largest and most effective Trade websites?

Are you looking for a reliable and consistent source of enquiries from your industry sector? Would you like to see why Find the Needle clients come back year after year to use our service? If so then feel free to register using the link 'here'.

Register
Office Address: