How Accreditations Help Sports Nutrition Manufacturers Market Their Products

Promoting your product in a crowded marketplace is challenging, particularly when your claims for quality are matched by your competitors. You need to find a way to cut through the noise and make your goods stand out. Accreditation is one way to do this. Here we share five good reasons to seek accreditation plus an insight into the technology that can help you secure a quick win with accrediting bodies. Prove Your Quality Assurance All food production is subject to the government’s Good Manufacturing Process standards. Some sports nutrition manufacturers wear this as a badge of honour but, in reality, these standards are the bare minimum. Relevant accreditation raises the profile of your products and puts yours firmly in front. It will mean undertaking audits, adhering to your accreditor’s assurance standards and potentially making changes to your manufacturing processes. But think of the process as a business improvement method (rather than an audit) and you’ll be ready to make the changes required to secure accreditation and compete with industry leaders. Build Confidence in Your Product From basic nutritional testing for protein, carbohydrate and vitamin content to tests for chemical residue, accreditation provides robust product assurance that will reinforce your market research, test cases and anecdotal evidence. Even when you’ve done your research and know your products sell, it’s good to have any niggling doubts laid to rest.

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