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Yeo Valley, Snack Pot
Yeo Valley are a household name in the UK, known for making organic produce, such as yoghurts, soups and milks. Tim Mead is a visionary within the farm produce FMCG sector and always wishing to progress Yeo Valleys innovation approached FLYNN to develop a new way to consume and retail their produce.
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About the Project
Snack Pot
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Challenge
FLYNN were hired to explore ideas for a new type of sustainable homewares which would be sold as a promotional item by supermaket chains who stock high volume of Yeo Valley product. The snackpot would be designed to support working lunch or breakfast as a reusable container which would keep the contents cool for hours and also include a branded spoon. This idea would permit a reduction in structural packaging for Yeo Valley by selling large Ltr pouches of milk and yoghurt allowing decanting at home.
Outcome
We set about a design research and concept ideation project which helped Yeo Valley realise their vision. We helped them understand the world of homewares reusables and introduced a range of new sustainable material options. The project helped a pilot scheme as part of market research launched in their London cafe, this stimulated a lot of consumer interest in the concept.
Final Thoughts
We had a blast working with the Yeo Valley team, high end mock ups permitting market research ahead of any production investments to understand user sentiments.
For more information on Yeo Valley, Snack Pot talk to Flynn Product Design