What makes an online bookie top of the shop? Is it the amount of money they give you as a welcome bonus? Is it the different types of promotions they offer? Is it that the site is safe and secure and treats your personal details as they would their own? Is it that they allow you to place a bet at anytime, anywhere and on any device you want to use? Is it that when you have a problem a dedicated team of experts will answer any query you can have and will treat you as an individual?