ENCASEMENT’S SUCCESS PROMPTS EXPANSION AND INVESTMENT

INVESTMENTDuring the past 12 months Encasement has experienced a sustained period of growth, which has not only enabled the company to buck the industry trend, but has also triggered a move to larger premises plus significant investment in new products, machinery and personnel. Sales have grown consistently during the past year across its range of decorative casings and wall protection systems for the social housing, health, education and architectural interiors sectors, with figures showing an increase of more than 40% in the last six months alone. As a result, Encasement has now moved to new premises, which are double the size of its previous facilities, increasing warehouse capacity by more than 70% and providing additional production capacity for bespoke products. Increased office space has also enabled the company to reorganise and expand its telesales and customer service operations. Managing Director, Martin Taylor, explained: “From the outset, our approach has been to provide high quality products with fast next day delivery backed up by exceptional customer service and this philosophy has proven to be extremely effective within the various market sectors we serve. As well as investing in the development of the market by promoting the cost benefits of preformed casings over site made, we’ve also increased our market share in this sector as our service, pricing and quality proposition has prompted a shift away from competitors for a number of significant customers.” In addition to increasing sales on its ‘n-case’ pre-formed plywood casing solutions, Encasement has also expanded its metal column casings range during 2009 as well as launching a fully recycled non-toxic wall protection and handrail range aimed at the health care sector, which have also performed well and helped developed new markets for the business. Martin Taylor added: “The planned introduction of complementary new product ranges has not only helped generate additional revenues, but also enabled us to enter new markets and develop a strong platform for future growth. We have already lined up a number of new products and services for 2010 which we’re confident will help us maintain our growth and open up even more new market opportunities.”

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