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How Do You Design a Brochure In today?s business world, first impressions are everything. That?s why your company?s brochure is so important. It?s often the first point of contact between you and potential customers, and it needs to make a good impression. They?re everywhere, from showcasing new businesses and giving quick access to takeaway menus to driving traffic to new stores. However, this is only true if you get the brochure design right. Perfecting brochures is all about design. Excellent design compels audiences to read on and learn more about your business, what you offer, and so much more. Less than perfect design will leave your brochure lonely and ignored. So perfect brochure design, how do you achieve it? This ultimate guide to outstanding brochure design gives you all the information you could need to design, create and print the ideal brochure for your business. Get it right, and you?ll see excellent results that make an enduring impact on your audience. Let?s break it down into three manageable parts that cover everything, but feel free to skip around to the bits you want to know! Contents Part 1. How to Get Started with Brochure Design Know your brand?s personality Define your perfect customer Develop your messaging Establish your success metrics Set a realistic budget Part 2. 7 Steps to Design a Brochure ? The Most Effective Brochure Design Process Consider your brand design standards Design around your readers Choose your brochure type Gather images, text, and other information Experiment with brochure design Get feedback Pick the perfect CTA Bonus Tips: How to Make a Good Brochure Part 3. The Final Steps Evaluate your design Printing Your Brochure Choose your printing service How to Choose Your Print Materials Paper weight Finish Speciality processes and ink Print and distribute!
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