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The Smell of Success: Why a Multi-sensory Experience Is The Future of Branding

The Smell of Success: Why a Multi-sensory Experience Is The Future of Branding
25/03/2019

In the current digital age, we’re so bombarded with regular commercial and branded messages that it’s become almost ingrained in the fabric of our day-to-day. To the point where it’s often difficult to distinguish between marketing and normal life.

This poses a difficult task for businesses trying to create tangible advertisements that permeate the mind of the customer. People are looking for more of an experience as opposed to a simple transaction, which means marketing/branding cannot always simply rely on two-dimensional words or images.

One way to make brands more captivating is to engage consumers’ feelings/emotions by stimulating multiple senses, sometimes at once. When businesses utilise all the senses it allows consumers to create and sustain an intimate relationship with a brand without even realising it.

Here are some examples of three of the most powerful senses that are predominantly used in multi-sensory branding solutions.

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