Reach and Influence

You may have improved your SEO by trying to get links from as many domains as possible in the hope of maximising your overall rankings. However, you have not seen a difference. Instead, you need to build an audience for your content and show why you are a publisher of valuable content. Now is the time to focus on reach and influence, so that you can see the results this year.

Build Relationships

Instead of trying to get many different domains to link to your content, you need to cut through and get the links that truly matter. Build relationships with relevant bloggers, influencers and people in the media so they can showcase your to their audiences. In turn, you need to support them as much as they support you.The engagement with them helps reinforce the quality and value of what you do online.

Target Audience

Really take the time to look at who your target audience is, and what they react too. If you do not do this, then you are effectively writing content for no one. Next, target the places where your audience goes on the internet. This is one of the most powerful ways to increase both your audience and loyalty. By creating useful content in the right places, this helps build a direct audience.

Social Media

Many businesses view social media very tactically, by only publishing business messages and boring content. Create fun content that followers can get involved with, which they can share, and reach bigger audiences. Get people to connect with your business via social media, as this can help engagement.

SEO Trends For 2017

As 2016 is about to finish, it is now time to look forward to 2017, and what SEO trends you and your business should look at implementing to stay ahead of the game.

SEO Trends

  1. AMPS – Many SEO blogs are reporting that this is the most important trend to get your head around. Accelerated Mobile Pages (AMPs) are an open-source protocol that allows webmasters to create pages that load instantly on mobile devices. Google is already starting to give priority to these sites by showing an small icon showing their AMP status.
  2. User Experience Optimization – Google will start to favour pages that offer a better user experience, especially on mobile devices.
  3. Quality Content – There is going to be a difference in how search engines look at content. Instead of looking a what you write, they will look at what has actually been written, and how valuable it is.
  4. Personal Branding – You may have established your business branding, but what about your personal branding? Let your audience know he person behind the business. This works extremely well with bloggers and YouTubers, and is now time for business leaders to take the spotlight.
  5. Voice Search – With many devices offering voice recognition, it is now time for search engines to adapt this and offer voice searches.
  6. Social Content – People are tending to favour a businesses social content, so it is worth investing time in your social media SEO.

Top Copywriting Mistakes

Whether it is social media, a press release or a blog post, it seems that everyday you can be surrounded by copywriting. This is very important to get right, as it is interaction with your consumer.  You have to convince your audience what you will provide them with, and why they should stick with you.

However, there are some common mistakes that copywriters often make. We have compiled a list, so you don’t make them.

Top Copywriting Mistakes

Headline – If your headline doesn’t catch people’s attention, then who’s going to read it? Write the headline last, so you can really sum up what you’ve written, instead of something vague and uninteresting.

Grammar – This points directly at exclamation points. Putting too many can put readers off. Enthusiasm is great, but don’t let it get too much for your readers.

No Subheadings – If you publish something online with no headings or breaks, this will immediately make readers switch off. If readers can scan through and find an interesting point under a subheading and it create interest, then you’ve done your job.

Difficult Language – You need to explain your point in the most simple terms. You need to deliver information to people as quickly and effectively as possible, without confusing readers.

Long Sentences – No one wants to read long, rambly sentences. Get straight to the point, as this can show bad grammar.

Being Too Formal – Don’t be too formal with your words, but at the same time, don’t become too chatty. Stick with correct grammar and formatting, and use some power verbs to get your point across quickly.

Adjectives – If you over describe something, then your readers may think you are trying to overcompensate something. Show off what you are trying to say via imagery, as this will help keep the interest.

Connecting With Audience – If you don’t write for your audience, then who are you writing for exactly? You need to engage with your target audience and get to know them.

Have a Clear Call to Action – Everything has a purpose, and your copy needs to have a clear action. If you are promoting a new product, then point the reader where to buy the product. Don’t tell them to follow your social media at the same time. Make it very clear what you want the reader to do and don’t offer anything else.

No Proof Reading – If you post something without reading it, this can proof deadly. Read your copy one, two, even three times to make sure it is perfect.

Tips For a Better Website

It’s very easy for things to become outdated very quickly in today’s society.  Building a website can take a lot of time and money, and you want something that will stand the test of time. However, instead of spending precious time doing a complete overhaul, there are a few things to keep your website fresh and exciting.

Tips
  • Mobile Friendly – This is perhaps the most important. Many of your web inquiries may come from mobile searches. It is very important for your mobile to be optimized for a small screen, as well as a desktop.
  • Add Testimonials – These do not need to be very long, but it can offer potential customers or clients a snapshot into what your business is truly like.
  • About Us – Make it personal, by having a picture and bio about your team. This will show off your brands personality, and help customers understand a bit more about who they are talking too.
  • Visuals – Make your website interesting and use plenty of visuals. If a customer sees a plain block of text, they are not going to read it. If there’s pictures of recent projects, or products, then this makes what you have to say a whole lot more interesting.
  • Call To Action – Make sure that on every single page there is a call to action. Whether it is to buy a product, sign up to the newsletter, or to just get in touch, make it a very simple process.
  • Contact Details – How many times have you gone on a website to then get lost when trying to find the contact information? Make it so easy by having a phone number or email on the homepage, and an easy to find contact page.
  • Menu – Take a look at your navigation menu. If you have more than what you need on it, then get rid of it all and stick to the basics. A clean menu means customers will easily find what they need.
  • Branding – If your website is different to your other social media platforms, then change this. This creates brand awareness which is very important.
  • Directions – Show your customers how to find you. This makes your company personal, and shows customers that you care.
  • Layout – Choose a clean, readable font that users across all devices can read. If a site looks messy, then people are more likely to leave.

Email Marketing

With blogs, social media and other marketing strategies, email has been knocked down the list when interacting with clients. Email marketing is a great platform to promote your business to existing and prospective clients. If you aren’t already using it, then we have created a list of reasons why you should.

Benefits of Email Marketing

 

  • Cheap Form of Marketing – Compared to other marketing strategies, email marketing doesn’t require a lot of investment when it comes to cost.
  • Reach Mobile Users – The majority of people have email integrated on their mobiles. This means they are bound to receive and look at your email more instantly. If they are interested in what you have to say, then they are more likely to take action. This is different to just scanning it and forgetting about it on a computer.
  • Generate Leads – You don’t just have to send emails to your current client database, but send it to potential clients who will see your email and potentially be interested in your products or services, and it helps getting your name out there.
  • Distribution Platforms – There are many websites and distribution platforms that can help you make email marketing as easy as possible. You can create specific lists, tailor messages specific to each audience and add in logos and hyperlinks. Most of these sites have a low price point so the return on investment can outperform other marketing strategies.
  • Reach Anyone in The World – With email, you can reach anyone in the world if you need too. So if you have a campaign in a specific country, then you can specifically target that country.
  • Integrate With Other Marketing Strategies – You can combine social media or your blog with your email marketing, so it all ties in. If you have a big sale coming up, then write a blog post, share it on social media and send out an email to really get your message across.
  • Discounts – To get people signed up to your emails, why not offer a discount? However big or small, it builds up interest and will make the customer feel valued.

 

Why Content Matters

Using the internet in the right way is now more important than ever. Your business needs to stand out from competitors, so this means that your business needs good content. Without good, quality content, your business could be losing valuable customers.

If the content that you provide is quantity over quality, then you need to change it. People have come to you for a reason, so give it to them.You need to resonate with your target audience in everything you do. Tailor your content, so you can really connect with your preferred audiences.

Target your audience with content that they actually want. If you produce the same content day in, day out then they will lose interest. Come up with innovative and entertaining pieces that they are more likely going to share.

By providing fresh, up to date content then this will resonate well with Google and other search engines. They will give you good search rankings which is good for any business!

If you are posting useful, reliable information then people are more likely to revisit your site. You’ll be building interest among visitors who will in turn listen to you are value your opinion. By creating a backlog of quality content in a certain area, then customers will trust you.

Social media is great in terms of content. By posting short updates about your business, it can keep customers interested. You can also interact with your followers and create a personality for your brand. By having a personality, then your brand will become more memorable.

Your businesses blog is one of the main ways to drive traffic to your products or services. By supplying your blog with rich content with keywords specific to your business and adding (organic) internal links to other pages on your site this can improve SEO. By providing fresh and creative content on a blog is not only free, but gives you something to promote on social media, so a win win.

 

Social Media Tips For Christmas

By now, you and your business should be in the Christmas spirit. Your business should of already planned for Christmas, but there may have been something left off the list. Social media for any business is crucial in today’s market, especially around the festive period. Social media can not only help promote your business and engage customers but can help increase sales. By using a range of platforms you can reach a range of audiences anywhere in the world at a click of a button. Take a look at our tips below on how using social media can really help you around the Christmas.

Social Media Christmas Tips

  • Utilise All Channels – Different audiences use different social media platforms, so do some research into what audience uses what and which ones are appropriate for your audience. For example, Instagram is hugely popular with a younger audience, whereas only 7% of over 50’s use this platform.
  • Customise Themes – Get into the Christmas spirit and make cover photos and platforms ready for Christmas. Make sure that the photos relate to your business and audience and make it similar across all platforms as it shows you are organised and on the ball.
  • Promotions – Christmas is the perfect time to give back. Share this time by rewarding your loyal customers with deals and discounts, and get creative! If you offer something a little different to your competitors, then customers will remember this. Promote this on Social Media to create interest.
  • Hashtags – Create a hashtag specific to your business, and ask your followers questions that can reply with the hashtag. This will create interest and will link back to your business.
  • Plan – Schedule tweets ahead so you don’t need to panic or worry about getting a tweet up in time. There are many different social media scheduling sites to help you keep organised such as Hootsuite.
  • Competitions– You can a competition on Twitter and Facebook relating to Christmas. The prize could be a discount, giftcard or something else relating to your business.
  • Tips – Everyone will be looking for some Christmas hacks, so why not share a few to give your customers that helping hand?

Building Brand Loyalty

Brand loyalty is a very important factor for any business, big or small. With thousands of businesses wanting recognition, it is important to keep customers coming back to you. New customers are important, but you must not forget about the existing customers who continue to come back to your business.

A powerful brand with a loyal consumer audience behind it can withstand any situation thrown at it. Brand loyalty and trust can result in long term business success. So how can you hold onto your customers?

Brand Loyalty Tips

Engage – Interact with your customers as much as you can, whether through email newsletters or social media. By giving updates of the business, then customers will more involved in the company.

Feedback – Don’t be afraid to ask for feedback. Good or bad, it will still help you improve and will make your customers feel valued if they see you using their feedback.

Quality – By keeping products or services at a high level,people will return if they see that you have a certain reputation in your industry.

Special Offers – If your customer is loyal, then why not reward them? Birthday discounts, member discounts, special offers are all ways to keep customers feeling valued and give a good experience.

Customer Service – If you don’t offer every customer a high level of customer service, then they will have no need to return. Every customer is just as important as the last. If you offer something special in terms of service, then they are more likely to return.

Relevant – Stay on top of your game, check what your competitors are offering their customers, and see what you can offer yours.

Create a Community – Start a conversation on social media, and build up your followers. This will encourage user-generated content and will personalise your business.

Promote Values – If your business stands for something, then shout about it. People are bound to connect with your values and create an emotional connection.

Blogging and SEO

Having a blog on your website is not only a great way to show off what your business has been up too recently, but also boosts your SEO and attracts organic traffic to your site, which search engines will pick up on. Here are some tips to really optimise your blog in terms of SEO.

  1. Fresh Content – Google and other search engines will give way to content that is new and fresh instead of dated content. A blog is the perfect way to keep your site fresh, and will keep reappearing in the search engine results, which keeps customers coming back to your site.
  2. Keyword Targeting – Without keywords, there would be no traffic coming to your site. By subtly placing keywords throughout your blog posts, it can create a page reporting strategy as well as naturally incorporating them throughout your blog.
  3. Backlinks – If a site has no backlinks, then search engines will pick this up and assume the site is no good. A blog offers a link for users to share, either on social media or elsewhere. You will create your own backlinks by sharing your post on your social media websites.
  4. Increases Leads – The more pages a site has, the more leads it will generate, so by having a regular blog, it can really help the business.
  5. Internal Linking – Link certain aspects of your blog posts to related pages on your website. This can help search engines understand a bit better what’s on your site.
  6. Personality – By having a blog, it can really help give the business a bit of individuality and help customers learn a bit more about the staff and backbone of the business, and help build a relationship.

Building Your Business on Social Media

One of our recent posts was on social media marketing, and if you have followed those tips, we hope it has made a difference. This blog post is a few tips on how to increase your brand awareness on social media, so you don’t get lost amongst your competitors.

Pick The Perfect Platform – Choose the platform that can showcase your business the best, as well as speak to your customers well.

Visuals – If you have accounts on a few social media platforms then make sure that they tie in, whether it is through images, content or colour scheme. By doing this, it makes your business consistent, organised and more people will recognise your company no matter what platform they use.

Have a Personality – Let your company’s personality shine through your posts. If your business is all about being upbeat and fun, then reflect this in your content! If you don’t know where to start, then think about what message you are trying to convey to your customers as well as what your audience is, and make sure it is authentic.

Create Great Content – By creating memorable content that your audience can share, it can bring traffic to your site, and build visibility and a reputation.

Use Your Bio – Don’t let this valuable space go to waste. Tell visitors to your site who you are and what you do, and why they should pick you – and be creative!

Engage – By engaging with Tweets, Facebook posts, and Instagram photos that you receive, it helps make your brand individualistic and personal. Connect with other similar brands to reflect on what they do on social media.

Be Consistent – If all your accounts are posting different things on different platforms, this not only confuses the customer, but makes your business look unorganised. Similar to your visuals, keep your content under the same bracket, but cater to the different markets on the different platforms, to engage different audiences.

Share Your Page to Clients – By providing links to your social media accounts within your email signature, it can connect you and your clients in an instant, and promote your business in a discreet manner.