Benefits of Business Online Reviews

When looking at products on a website, it is always helpful to read online reviews before making a purchase, however big or small. Even if you provide a service and not products, it is still useful to see how were perceived by your customers. It is said that 63% of customers are more likely to make a purchase from a site which has user reviews(iPerceptions, 2011), making it an invaluable resource. Here’s some more reasons why reviews can benefit your business:

  1. New Function on Site: There are new technologies you can employ on your site that can enable users to leave reviews of products, which owners can then reply back too that can help build relationships.
  2. Get Confidence From Your Visitors– When you receive honest feedback from customers, then visitors to your site will feel confident with the service they get when ordering from you.
  3. Creates new Content: Reviews are essentially guest content, which is invaluable to your site. It makes the site useful to customers, and starts to make your site stand out.
  4. Free Advertising– Each review is a form of free advertising, given to you by the customer. By searching for a product, your business will appear with the review, giving potential customers exposure to your business and increasing awareness of who you are.
  5. Increased CTR– IfIf review content is correctly formatted, then this can help increase the CTR from search engine results pages.
  6. Suggestions– on the off chance you don’t receive the feedback you were hoping for, then turn it into a positive. Analyse the criticism and use this to build upon your business, as it may bring more business ideas and custom.
  7. Build a Relationship With Your Customers– By taking the time out of your day to reply to the reviews, then it can help build a good rapport with your customers. By giving a personal response, it can help customers learn about the person behind the business.
  8.  Reviews are More Trusted – A survey of US Internet users saw that reviews are 12 times more trusted than descriptions that come from manufacturers.
  9. Use Reviews via PPC– Show off your ratings that your customers have left you by placing them in your PPC ads to help give you the edge over your competitors.
  10. Repost Reviews on Social Media– By sharing the comments and reviews you receive on social media, it helps to spread awareness of your business and how well you are doing, showcasing your business to the world.

5 Tips to Building an Online Presence

At Findtheneedle, one of our main goals is to help our listings get as much exposure as possible, by building up your online presence. Here are some top tips that are quick and easy to implement yourself in the meantime:

  1. Clearly Outline Your Goals- Ask yourself why you want to grow your online presence and how it will help your business goals, for now and the future.
  2. Make Sure Your Content is Clear– Grab the attention of potential clients by having clear and concise information about your business by adding in keywords to your content to attract your target market.
  3. Create a Social Hub– Social media is your best friend. Connect to new and old clients online and you may see a rise in followers and likes, and maybe a boost in business. Make sure your content is inviting and interactive too.
  4. Start a Blog-With the ability to blog about practically everything these days, why not start writing about the accomplishments of your business as well as key things going on in your industry? By sharing this on social media, it will help attract a lot more attention.
  5. Make your Website Inviting– If your website is confusing and hard to navigate, then potential clients won’t return. By making it user friendly, you will get recommendations and potentially more business.

Top 10 Tips For Effective Social Media Marketing

Social media is an invaluable tool for marketing your business directly to customers. But are you getting the most out of your efforts? Social media marketing should improve your sales and lead generation, boost customer engagement, build your brand reputation and much more. These top 10 tips could make your social media strategy more effective.

1. Use Visual Content – Visual content, especially videos, are far more likely to be shared on social media platforms than written content. Whether you’re creating your own or using curated content it will give your marketing a boost.

2. Create a Plan – Sometimes social media can fall to the wayside when the business is busy, drawing up a social media plan, which could include how often you’ll post, goals, tone of voice, and content type, ensures you can consistently use the platforms and build it into your daily routine.

3. Use Hashtags – Have a look at trending hashtags and if there are any relevant to you make sure you use them to gain exposure. You can create your own hashtags to support certain campaigns but make sure they’re easy to read and remember.

4. Share Quality Content – It’s more important to share quality content rather than post lots of updates. Your content should be relevant to your audience and be helpful or entertaining, posting irrelevant content is a sure fire way to turn your followers off.

5. Join the Conversation – Don’t just post updates but join in conversations too. It’ll help raise awareness of your brand, expose you to potential customers and give you an opportunity to show off your knowledge and expertise.

6. Get the Whole Business Involved – While the marketing strategy might be the preserve of just a few of your team, encourage your whole business to get behind your social media by sharing content you post and adding their own voice to the conversation.

7. Use a Management Tool – Using one of the many available management tools not only allows you to schedule content but means you can track, monitor and measure how each of your posts are doing.

8. Analyse to Improve – Make sure you analyse your past posts to see which ones your audience responded to the most. Through assessing your content, you can improve your strategy going forward.

9. Watch Your Competitors – If one of your competitors has a great social media following you can learn from them and improve on their strategy. Have a look at the type of content they share, when they post and who they are following to get some new ideas to incorporate into your strategy.

10. Consider Social Media Advertising – Advertising on social media platforms does mean paying out but it can boost your sales in return and allow you to catch the attention of those in your target market.


Top 10 SEO Tips to Boost Your Website Rankings


Lifting your search engine rankings can seem like an impossible task but with these ten SEO tips that you can put into practice you can give your efforts a boost.

1. Pick Good Keywords – When picking out your keywords you need to be sure that people are actually searching the term, there are free tools you can use to assess this. Ideally you should keep your keywords list limited as the more you have the less resources you’ll be able to dedicate to each one.

2. Use Your Keywords – While you don’t want to ‘keyword stuff’ and make content unreadable you do need to use your keywords. Be sure to add them to your page title, headers, tags and within the post.

3. Write Great Content – Great content isn’t only shareable and interesting for your clients it helps with SEO too. You need to include your keywords in the content but make sure it’s still readable and be aware that overusing keywords can actually have a negative impact on your SEO.

4. Provide Long Pieces of Content – Not all of your pieces of content need to be long but copy that is more than 1,000 words suggests that the post is in-depth and offers insight to readers, which search engines like Google rank highly.

5. Research Your Competitors – Understanding what your competitors are doing can give you an edge. Analyse what keywords they’re using, the quality and quantity of links and their content to see how you can improve on their offering.

6. Refresh Your Meta Data – Optimise you meta description and tags to improve SEO. You need to use your keywords but at the same time make it clear what your business does in a way that is readable.

7. Optimise For Mobile – The mobile market is growing and ensuring your website is optimised for mobile users can help push you up the search engine rankings, plus more customers will be able to access your site.

8. Add Internal Links – Be sure to add internal links between the different pages on your website as this helps to signal important content. If you haven’t linked internally it’s simple to go back through your content and create some between relevant pages.

9. Link to Authority Sites – Providing links to authoritative sites indicates that your information is more reliable. For instance, you can cite some research or statistics in a blog post link to where the information comes from to provide more information.

10. Get External Links – External links to your website are important for SEO as search engines consider this in their algorithms to determine how good a post is. It can be difficult to link build but it’s well worth the effort.