Riello UPS strengthens its international sales network with opening of a new subsidiary in Singapore

Riello UPS, the leading Italian UPS manufacturer increases its export channel through overseas investment Riello UPS part of the Riello Elettronica Group, is the leading Italian manufacturer of uninterruptible power supplies. As one of the top four companies in the industry worldwide, the company is pleased to announce the opening of a new subsidiary in Singapore; established after the complete acquisition of its long-standing local distributor, Azign Technology (http://www.azigntech.com). "The acquisition of Azign Technology is a very important commercial operation as it will significantly increase the Riello UPS portfolio of direct customers in this area, including Marina Bay Sands, one of the world's most prestigious hotel complexes and a real symbol of Singapore, SMRT (the Singapore underground railway), the telephone provider SingTel, the new television production centre of MediaCorp and the new multi-purpose stadium Sport Hub, a model for entertainment and sports architecture worldwide." says Pierantonio Riello, President of Riello UPS. A key international centre of finance and industry, Singapore offers significant strategic value to Riello UPS. A large number of datacentres operate within the city, which, along with the financial, IT, oil and manufacturing businesses based there, create a large market for Riello UPS and its industry leading power protection solutions. The opening of the new company continues Riello’s expansion into the Asian markets, which began several years ago with the opening of a new subsidiary in China, followed by Australia and India. Riello UPS, already present in Singapore for more than 5 years with a representation office, will use this acquisition as an opportunity to both to strengthen its commercial infrastructure in the South-East Asia area, where countries like Thailand, Indonesia, Malaysia, the Philippines and Korea are enjoying a period of strong economic growth; and to have a direct control over the extremely important market of Singapore; this new branch will act as a solid launch pad for Riello UPS into the Pacific Area market. "Riello UPS is one of the most eminent examples of Italian technological excellence in the world, exporting more than 80% of its production. With this acquisition, we have not only chosen to invest abroad, but we have also invested in our own country, because the new company will play an essential part in further increasing our global market share, and give a greater boost to the export of products from our Italian factories." concluded Pierantonio Riello.

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