Belgilicious - Meypack Case Packer for Campbell Foods

Recently, Meypack delivered a VP 450 K case packer for Campbell’s Foods production facility in Puurs, Belgium. This machine packs folding boxes containing pudding powder as well as baking ingredients into trays. The folding boxes enter the machine lying flat in single file with the wide side leading. Some of the products are turned from narrow side to wide side leading with the help of a driven roller unit. Finally, the products are erected by a servo-driven paddle chain and grouped in the desired formation on an intermediate table before being pushed onto the tray blank. Campbell Foods Belgium already had two continuous case packers as well as a palletiser in operation from Meypack to pack glass jars. Imperial, one of the current brands of Campbell Foods Belgium, is a traditional brand for high quality desserts and instant dessert mixes and a permanent fixture in Belgian kitchens. Imperial got its start in 1903 when John Collin and Jeanne Verelst introduced a delicious new pudding mix onto the market. In the following decades, the product range was steadily expanded with baking ingredients such as vanilla sugar, baking powder and flour, dessert toppings and pectin. Today, Imperial is the Belgian market leader in each of these segments. In particular, baking powder, flour and vanilla sugar are among the brand’s most successful products, which not only provide that extra special touch to pancakes, cakes and pudding, but also to Belgium’s famous waffles. Campbell Foods Belgium is a subsidiary of the Campbell Soup Company. When people think about Campbell’s, they immediately associate the brand with soups and Andy Warhol, the man who not influence on it. Through his famous artwork, “Campbell’s Soup Cans” from the 1960s, Warhol shaped the company’s brand image. Today, Campbell’s is one of the main players in the global food industry. The company produces soups, sauces and ready-meals as well as desserts and instant food mixes.

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