Addressing the Confusion About Sustainability When is the best time to green your business?

Consider these typical responses you might hear from business executives about sustainability: “The business of business is business, not sustainability.” “Sustainability is nice to do if you can afford it, but we are running a lean organization here and don’t have the time or money for such things.” “Sustainability is about good citizenship and good public relations. We have always tried to be a good corporate citizen. There’s really nothing more we need to do.” “Sustainability seems to encompass everything under the sun. It’s just more tree-hugger mumbo jumbo.” “We’re in a U.S. service business. Sustainability is not for us. It’s for those big international manufacturers.” “What is sustainability?” For sustainability advocates, this isn’t encouraging. From - THE SUSTAINABILITY HANDBOOK by Bill Blackburn What would make you take action now?

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