Encasement helps Tesco present a fresh face at new Birmingham store

Decorative aluminium and stainless steel column casings together with an extensive horizontal bulkhead are providing shoppers with a welcoming entrance at the new Tesco Extra store, which forms part of the recently completed £40 million retail redevelopment of the Swan Centre in Yardley, Birmingham. Constructed by Bowmer & Kirkland, the new Tesco store and 21 additional retail units provides around 170,000 sq.ft of retail space, with the mixed use regeneration scheme also including the refurbishment of an adjacent residential block. To meet Tesco’s requirements for an attractive frontage to both the store entrance and multiple check-out exits, which run the entire length of the 100 metre long enclosed mall, Encasement supplied and installed a high level bulkhead as well as eleven square column casings from its ‘Forma’ metal range. Encasement’s 600mm square column casings are finished in two different colour schemes to help shoppers clearly identify the entrance and exits. Close to the entrance, three of the casings are finished in a bright red, to match Tesco’s corporate colours incorporating two textured 150mm wide stainless steel strips at the base and mid level. The remaining eight casings, adjacent to the array of checkout tills, are split 50/50, with the top half manufactured from aluminium coated in a PPC finish with the lower portion using durable Rimex stainless steel incorporating a textured ‘linen’ pattern to provide maximum protection from damage in this busy retail environment. Each column casing is also designed to accommodate a vertical channel to each side, which allows the multiple security shutters to be raised and lowered, while maintaining the integrated finish and look to the store front. Encasement’s Managing Director, Martin Taylor, commented: “We have been very active in the retail sector over the past couple of years, working on projects with a wide range of major retail brands and I’m delighted that we’ve been able to add Tesco to our list. This project is one of a growing number, where our specialised product knowledge has been combined with our installation capabilities, enabling us to deliver a complete solution to the contractor and their clients.” He added: “Tesco is a dynamic retailer and this development is a massive step forward compared the previous Swan Centre, as it now provides a high quality and comfortable shopping experience incorporating a number of major retail names.”

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