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Uniforms and colour psychology

Uniforms and colour psychology
18/07/2016

Scientific research has consistently revealed that the colours you choose to brand your company can be one of the most productive ways to draw and maintain customers. Take fast food restaurants into consideration. The majority of them utilise bright yellows and reds to dress up their brands, just like KFC, Burger King and McDonald's. Bright reds have been shown to attract customers' attention by producing a feeling of excitement, whilst the yellows make them stop, feel pleased, and cheer them on to buy as a result of a positive mind frame. In case you need additional proof on the colour persuasion, consider the last time you walked past the fast food restaurants at a shopping centre or drove through a busy high street. Which coloured signs attract you the most? Bright yellows and reds were most likely to be among them. Studies have shown that colour preferences appear to be extremely rooted in emotional responses that seem to go against what should be rational. Colour controls our choices in virtually everything; it’s interesting that most people do think of themselves as logical, but in reality they are regularly, without knowing, being ruled by the unexplained power of colour. The psychology of colours is not lost on thriving companies. Consider UPS delivery services which make use of a solid brown colour for its trucks and driver’s uniforms. Researches revealed that brown symbolises reliability, and that is precisely what UPS would like its customers to believe when they are hand over their packages to the company for delivery. Then what about IBM that makes use of inviting blue for its logo, packaging and products? Blue also has been revealed to instil a feeling of loyalty in customers. In this highly competitive software sales’ world, loyalty is a highly sought-after trait. Marketing professionals concur that for the utmost advantage, branding colours must be shown at all customer vantage points. The more personal, the more significant the colour choice is. This is the reason colours used for workers’ uniforms can play an important role in the success of a business. Using colour psychology can absolutely help strengthen a sought-after company message or image, like reliability or technical proficiency. Customers repeatedly subliminally catch uniform messaging more critically as it is being worn by an actual person, someone who symbolises the brand and makes the brand more concrete to them. Is your company correctly using uniform colours and company brand? Below are a few widely known features of colours: • Black: authority, power (assists project well-informed skill) • White: pure, clean (put on by nurses and doctors to mean sterility) • Purple: dignified, imperial (assists recommend “premium” services or products) • Green: comforting, growth and fruitfulness (favoured by garden centres or landscapers) • Silver: scientific, prestige (regularly the choice of high-tech businesses) • Orange: vibrant, warm (used to make a light-hearted business settings) • Red: confidence, excitement (used to differentiate workers in generous business setting) • Yellow: Happiness, warmth (utilised to support a general sense of well-being) • Blue: Belonging, Trust (the most widely used colour in all companies) • Gold: Prestige, Elite(promotes a sense of the very best) Ultimately, select the right colour brand identity and worker’s uniform for your company and you will probably make your competitors “green” with envy.

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