search

Signage Trends That Make Your Business Instantly Instagrammable

Signage Trends That Make Your Business Instantly Instagrammable
18/08/2019

Social media is a brilliant tool for building your brand. With 3 billion people worldwide now using social channels to directly connect to their favourite brands, shares and likes are some of your best marketing weapons. If you’re a business in a major global city like London, you can’t afford not to have a business that’s Instagram-ready. But is your signage up to the job?

If you’re a business that relies on social interactions, then you’ll know that Instagram is one of the best social media platforms for business, with over 71% of global Instagrammers falling into the 35 and under demographic. There’s also a near perfect crossover with YouTube, with 95% of Instagrammers also using the video platform. That’s a lot of influence.

So where do signs fit into the equation? If you’re encouraging customers to snap and share, you need your branding to be absolutely on point. If a picture paints a thousand words, tired and worn looking signs are a quick way to put a dent in your brand image when they’re all over Instagram.

Signage: is yours Insta worthy? If social is part of your marketing plan, then it pays to step outside of your business and ask yourself some questions. Try snapping some selfies with your signs in the background – do they look exciting, fresh and inviting, or could you be doing better? Do you need additional signs to create a more customer-friendly experience or could your entire branding do with a makeover to create a more Instagrammable result?

If you’ve dismissed Instagram as a platform for your business, here’s a statistic to make you think again. 60% of Instagram users – that’s upwards of 600 million people daily – search for new brands and products on Instagram. Is that a market your business can afford to miss out on?

Get started by looking for similar businesses and seeing how they use their Instagram account and the kinds of images that guests are taking and posting. How does your signage measure up? Whether your brand would benefit from a minor refresh or a major overhaul, putting yourself in your customer’s shoes will give you the advantage of making yourself Instagram friendly.

Getting up to speed If influencing Instagram is your goal, then investing in new signs and impactful branding is critical. If your aim is to get your brand on a social platform in a way that positively impacts your marketing, then you need to work with the professionals to create consistent and eye-catching signs that are worth sharing.

Consider illuminating your signs with low energy, low cost LEDs to ensure they’re well lit and more than just the background to a customer’s selfie. Innovative lighting effects created with channel letters allow your sign to project a message at all times of the day and night.

Professional signs in Sussex At The Sussex Sign Company, we can create the kind of signs that influencers will take notice of. We can help you stand in your customer’s place and create branding that makes the most of Instagram’s social reach. Contact us today for more information on new signs for your London business.

Enquiry Form



More News

Signage Trends That Make Your Business Instantly Instagrammable

Signage Trends That Make Your Business Instantly Instagrammable

Social media is a brilliant tool for building your brand. With 3 billion people worldwide now using social channels to directly connect to their favou...

Read More
Finding The Best Sign Company In Seaford To Create Vinyl Wraps

Finding The Best Sign Company In Seaford To Create Vinyl Wraps

When it comes to outdoor advertising, a vehicle body wrap offers one of the lowest costs per impression. A well designed and executed custom vehicle w...

Read More
5 Benefits Of Digital Wallpaper Signage For Your Business

5 Benefits Of Digital Wallpaper Signage For Your Business

When you need to move beyond internal wall graphics to make a splash, you need digital wallpaper. This form of signage can bring texture and colour to...

Read More

Read More

Read More

List your business

Would you like to register your company on one of the UK's largest and most effective Trade websites?

Are you looking for a reliable and consistent source of enquiries from your industry sector? Would you like to see why Find the Needle clients come back year after year to use our service? If so then feel free to register using the link 'here'.

Register
Office Address: