Take some Time to Improve Your Marketing Message

Got Time on Your Hands? Want to IMPROVE YOUR BUSINESS? Want to be at the FRONT of PACK when the Virus has gone? Well there is GOOD NEWS There are Many Things You Could Do Better Still Most will cost you NOTHING Let’s start with your Website You may be using this as just a Brochure Or as a Sales Generation Machine Either way, YOUR MESSAGE must be CLEAR But what is your message, do you know? Do you have a Mission Statement? Do you know your Unique Selling Points? What makes you STAND OUT from the CROWD? Answering these IMPORTANT questions should be your first task Once known, make sure your website REFLECTS them And then start making the NECESSARY CHANGES When doing so, remember that your visitors will be asking 4 Main Questions 1. What does this business OFFER 2. Do I TRUST them and believe that they can DELIVER 3. What are the REAL BENEFITS of their SERVICE or PRODUCT 4. Should I really be here and not somewhere else You need to ANSWER all of these in some way or another So make what you OFFER CLEAR to all Ensure your ABOUT US page shows your TRUSTWORTHINESS That the BENEFITS are easily understood, FEATURES are secondary And that your TESTIMONIALS and CASE STUDIES show you can DELIVER Do all of this and your website will be FAR MORE EFFECTIVE And you will be READY when the Virus has gone GOOD LUCK Video by Graham Baylis of Serendipity Online Marketing – www.somltd.co.uk 01981 259 885

For more information on Take some Time to Improve Your Marketing Message talk to Serendipity Online Marketing Ltd