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Retail Display Equipment That Attracts Customers

Retail Display Equipment That Attracts Customers
09/06/2010

As the retail industry is extremely competitive industries there is many aspects involved in becoming truly successful. An area that is often overlooked is the importance of visual presentation and the shop display units used to display your products. POD Retail Displays can help in all aspects of this with their expanding range of retail display equipment.

Retail display equipment comes in all shapes and sizes, and depending on the size, style and scale of your shop, store, showroom or window display there are a huge variety of options to choose from.

To create displays that will get customers attention it is important to:

• Plan your design and create a focal point • Display key items or important products at eye level • Keep displays simple and appealing without overcrowding. • Use proper lighting especially in window displays and display cabinets • Ensure your display is visible from all angles with signage and point of sale graphics visible and clear to all.

To help achieve these goals choosing the right shop fitting and retail display equipment is essential. Shop display equipment affords you the opportunity to drastically increase sales if used to their fullest potential.

Display Cabinets – Glass display cabinets and counters are an effective way to display products in any environment. Available in a range of sizes, from budget to luxury, extra wide to rotating, you can find display showcases for shops or window displays. The addition of lighting in retail display cabinets and the benefits of additional storage for your shop make display counters ideal both practical and ideal to attract customers.

Retail Shelving – For a contemporary modern feel and an opportunity to display from all angles the use of acrylic cubes and glass shelved gondolas is an elegant way to attract interest in your products. Freestanding modular wall display unit shelving are suitable for a variety of products including fruit and veg, confectionary, magazines and non food items.

Merchandising Units – Slatwall is a common choice of retail display for both small and large shops. Slatwall gondolas and tiered merchandising islands are ideal freestanding units for retail shop floor displays and can be positioned where you need instead of relying solely on wall to wall displays. In queue merchandising units can turn wasted floor space into sales generating point of purchase area. Carefully designed queue management units present a lucrative opportunity for shop keepers to encourage impulse purchases while waiting to pay.

While there are many aspects involved in marketing and gaining customer loyalty, one of the most important is your visual presentation with the use of stylish retail display equipment. Creating dynamic displays will attract customers and help your business grow. POD Retail Displays supply all these shop display options and much more. For more ideas check out our website http://www.pod-retail-display-systems.co.uk or call our sales team on 01933 411159.

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